Welcome to DocFluencer, MDO

Influence is power. Used collectively, it becomes a force for change.

DocFluencer, MDO unites physicians, healthcare professionals, and medical experts with platforms. We are the largest advocacy network of physician-influencers on social media, with a collective reach of more than 11 million people represented on our advisory board alone.

We don't chase headlines or react to every healthcare news cycle. Instead, we launch two focused campaigns each month, dedicating our collective attention to one issue at a time. By aligning healthcare creators around a shared message and call to action, we create sustained momentum that extends far beyond a single post.

Through targeted campaigns, we educate, advocate, and mobilize. We invite medical influencers across specialties and platforms to amplify the same message simultaneously—flooding the feed with evidence-based content that sparks conversations, builds connections, influences decision-makers, and drives meaningful change.

This is advocacy at scale.

This is influence with intention.

This is going viral with purpose—harnessing the collective voice of healthcare professionals to create lasting change in our healthcare system.

A collage of nine people in virtual meetings, some in costumes, with a message that says "December is Toy Safety Awareness Month".

OUR CAMPAIGNS

Every month, Docfluencer, MDO launches 2 targeted campaigns designed to mobilize medical-influencers to collaborate, create, and advocate together. The first campaign is focused on a systemic national healthcare issue and the second is a medical advocacy campaign.

Each campaign invites other medical-influencers online to:

  • Share their expertise and lived experiences

  • Collaborate through social media content

  • Advocate for patients, physicians, and systemic reform

The goal is simple but powerful: flood the feed with one message and one call to action.

When dozens—or hundreds—of medical-influencer voices speak at once, awareness turns into action, and action turns into change.

Together, we amplify impact far beyond what any one voice could do alone.

HOW IT ALL STARTED

Docfluencer, MDO was born from a moment that proved what collective medical-influence can accomplish.

In the summer of 2024, physicians and patients began openly discussing pain with IUD insertion on social media. For weeks, doctors shared experiences, patients told their stories, and the conversation gained momentum online.

And then something shifted.

Shortly after, the CDC updated its guidance to recommend NSAIDs to help with pain control during IUD insertion.

That moment made one thing clear:

When medical-influencers (and patients!) come together and speak up, systems change.

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THE COLLECTIVE IMPACT

A woman wearing a black scrub top with a pink shirt underneath and a dark scrub cap with blue polka dots. She is speaking and appears to be a pediatric emergency medicine doctor. Behind her are wooden shelves with a pink vase, a green plant, and a framed picture.
A screenshot of a TikTok video showing a woman and a man in a split view. The woman has shoulder-length brown hair and is wearing a maroon top, while the man has curly hair and a beard, wearing a dark shirt. The background includes framed art on the wall.
A woman with short curly blond hair and wearing glasses is smiling and looking down. She is wearing a light gray hooded sweatshirt and has a ring on her left hand, resting on a table or surface.
A split-screen video call showing a woman with light skin, light brown hair in a ponytail, wearing hoop earrings and a beige hoodie, smiling and making an OK gesture, and a man with light skin, dark hair, beard, wearing a headset and a gray hoodie, smiling in a kitchen setting.

Docfluencer, MDO campaigns are built to spark conversations—and apply pressure where it matters.

One of our most notable campaigns, “Today an insurance company infringed on my practice of medicine by…”, was led in collaboration with Dr. Elisabeth Potter. The campaign invited medical-influencers to speak openly about how insurance interference impacts patient care and clinical decision-making. What followed was a flood of firsthand accounts that reframed a common frustration as a systemic issue demanding attention. We have also collaborated with the American Medical Association, Senator Elizabeth Warren, FIGS, The Pitt actor Noah Wyle, dozens of top medical-influencers globally and most importantly, medical-influencers all over the world who contribute monthly to our campaigns, helping us flood the feed with one message, and one call to action.

Across our campaigns, leading medical-influencers have come together to amplify shared messages—demonstrating the power of coordinated, collective influence.

Our Advisory Board members include:

Alok Patel, MD @alokpatelmd

Bayo Curry-Winchell, MD @doctor.bayo

Betsy Grunch, MD @ladyspinedoc

Blair Peters, MD @queersurgeon

Elizabeth Kazarian, MD @drkazarian

Franziska Haydanke, DO @pagingdrfran

Harpreet Tsui, DO @drharpreettsui

Olivia Richman, MD @docfluencermdo

Owais Durrani, DO @acedurrani

Since our launch in September 2025, Docfluencer, MDO campaigns have reached over 40+ million viewers, representing the combined reach of all contributors, their individual content, and the collective visibility generated across platforms.

This is what happens when healthcare professionals don’t post in isolation—but move together.

One voice can start a conversation, but many voices drive change.

Be part of the collective shaping the future of healthcare. Interested in joining the movement? Join us at our Inaugural DocFluencer, MDO Conference in NYC September 11-13, 2026.

Welcome to the healthcare revolution.

Keep me updated on DocFluCon2026!